 Why Your Company Should Be on the Internet
Your Company's ImageYour Internet presence promotes a progressive, high-tech image. Your World-Wide Web home page address can be included in your print, TV and radio advertising. Your WWW and e-mail addresses are commonly placed on your company letterhead and business cards.Market Your Products/Services WorldwideApproximately 56 million people have some type of Internet access. Another 200 million users will join the Internet by 1999. The World-Wide Web provides a way to economically market products and services worldwide. This provides a tremendous growth opportunity for companies previously unable to afford such expansion via traditional advertising media.Electronic Mail CommunicationElectronic Mail is often the primary reason that companies decide to connect to the Internet. E-mail provides economical communication for businesses both internal and external to the company. Your company's current domestic and international long distance phone charges can often be drastically reduced. The inconveniences of time zone differences and "phone tag" are eliminated.Providing Information About Your BusinessYour World-Wide Web home page can contain the same basic information your might include in a Yellow Pages ad -- and, much more! Detailed information about what your company does, where it is located, current pricing, specials, etc. can be included and easily updated.Serving Your CustomersMaking business information available is one of the most important ways to serve your customers. However, World-Wide Web technology offers many new opportunities to serve your customers. Online forms, electronic mail response forms, database search/retrieval functions, pictures, audio, video, secure credit card transactions and many other features may be used to serve customers quickly, conveniently, and inexpensively. Your Web presence can serve your clients, customers, and employees 24-hours a day!Public Relations OpportunitiesAn innovative and interesting Web page might provide your company exposure in magazines and newspapers. And, because the World-Wide Web is accessible to anyone, anywhere, you may get national or even international publicity. You can provide online press kits for the media to retrieve.Reporting Time Sensitive InformationYour quarterly earnings statement, prize winners from your recent contest, merger news . . . this type of time sensitive information can be released precisely on schedule through your World-Wide Web home page.Providing Pictures, Logos and DiagramsGraphical images -- photographs, illustrations, diagrams, etc. -- make your World-Wide Web home page more useful and interesting. For example, a cable TV company may include cable hookup instructions in their home page. This is more convenient for the customer and reduces customer service costs for the cable company.Exchanging SoftwareYour World-Wide Web home page can include a facility for allowing files to be exchanged electronically. Many companies create an FTP (file transfer protocol) site to allow visitors to download software and other files. This feature can also be used to allow visitors to upload files. This is both a convenience for your customers and an economical means of distribution.Answering Common QuestionsMany World-Wide Web home pages include an "FAQ" -- a list of "Frequently Asked Questions." These may be questions that potential customers want answers to before they deal with you. Or, they may be technical questions about your products or services that are of interest to both potential and current customers. Effective use of the "FAQ" can be a valuable service to customers and can cut long distance and support costs.Providing Information to Your EmployeesCompany information can be posted privately on the World-Wide Web. Employees on the road or in diverse locations will enjoy the convenience of 24-hour access to company information, while companies enjoy the cost savings.Adjusting or Expanding Your MessageIt's a company's prerogative to change its mind . . . especially when it comes to a World-Wide Web home page. If information changes, new products become available, your business relocates, or the Marketing Department wants to go with a "whole new look," your Web page can be quickly and, often inexpensively, updated. This is another of the Web's great advantages over print.Allowing Customers to RespondAn instant e-mail response form can be built into your World-Wide Web home page. You can allow a free-form message to be sent or you can implement a custom form to prompt respondents for specific information. E-mail is simple, convenient, quick and inexpensive!RecruitingMany World-Wide Web home pages include a "Career Opportunities" section. This can be especially useful for companies with positions that are difficult to fill.For a demonstration of our quality work, Contact Us. |
